Limelight Networks, has released its cloud-based Limelight Orchestrate content delivery network service for providers and broadcasters, which offers an innovative approach to automating the complex tasks involved in a successful multi-platform content delivery strategy. The company said its new integrated workflow solution enables broadcasters and media content owners to deliver broadcast-quality video to online audiences faster and easier.
The Orchestrate solution for Media and Broadcasters is designed to reduce content publishing complexity and speeds time-to-market, while also improving the availability, performance, scalability, and on-air protection.
Limelight said that while more people still watch video on their TV’s than online and on mobile devices, the gap between the two is rapidly shrinking, and the increase in consumer video consumption via mobile/digital devices is exploding. According to Nielsen, the main driver of this shift from traditional viewing methods to the digital world is the proliferation of digital devices. Americans now own four digital devices on average, and the average U.S. consumer spends 60 hours a week consuming content across devices, according to Nielsen.
“The shift to multi-platform content delivery has drastically changed the traditional economic model of the media and broadcast industry,” said Joe Zaller, president of Devoncroft Partners. “Existing workflow approaches are poorly suited for this new economic model. As a result, broadcasters and media companies require new technology solutions to meaningfully improve operational efficiency in the preparation and delivery of content.”
Key functionalities of the Limelight Orchestrate solution for Media and Broadcasters include:
- Single Upload and Automatic Transcoding – Upload a single video that is automatically transcoded, removing the need to manage multiple versions of the same video or worry about compression, digital rights management (DRM) protection or global replication.
- Zero time to Publish (ZTP) – Enables playback immediately after a file has uploaded. This means breaking news or announcements can be communicated almost instantaneously.
- Closed Captioning – Incorporates closed-captions into live and video on demand (VOD) video content effortlessly.
- Multi-device Media Delivery (MMD) (Live and VOD) – Automatically transforms and adapts digital content, enabling flawless delivery to any device, in any format, anywhere in the world.
- Digital Rights Management (DRM) Support – Integrates multiple best-of-breed DRM solutions such as Adobe Flash Access and Google Widevine. This support provides an end-to-end Widevine offering, including packaging, policy management, client development Software Development Kits (SDKs), and secure delivery.
- Monetization – Enables broadcasters to monetize their content more easily by setting rules, targeting options, and frequencies due to integration with multiple ad networks. Gives broadcasters full control over campaigns at both the video and channel level, allowing them to create targeting options, implement ad insertion policies, and adjust channel frequencies.
- REST-based Application Programming Interfaces (APIs) – Allows low touch and easy integration with existing publishing workflows, which users can optionally choose to access via HTTPS.
- Actionable Analytics – Measures user engagement to better understand which videos users are watching, at what time, and where. Users can integrate with existing analytics engines, preserving the visibility to ad starts, quartiles, completes and third-party verifications.
The integration of Limelight’s content delivery network (CDN), online video platform (OVP), and cloud storage services helps broadcasters provide optimal content delivery performance, in terns of being able to replicate, move, and store data globally. With Limelight’s 40+ worldwide locations, content providers benefit from reduced latency and improved access efficiency. The Limelight network delivers over 9Tbps of egress capacity, ensuring unprecedented scale, even in the case of unplanned traffic spikes.
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