​Pixel Power Majors On Live Cloud Playout

Following the launch of virtualised playout solution StreamMaster earlier this year, Pixel Power will focus on the product at IBC and demo it with Amazon Web Services.

“The opportunities that virtualisation and the cloud open up are transformative and positive for the industry, and Pixel Power with its experience in no-compromise software and image quality is ideally placed to deliver on those opportunities,” said James Gilbert, CEO. “Recently we have been working with forward-looking broadcasters who understand both the challenges and the benefits of the cloud, and we have already installed solutions that deliver the performance they expect to protect their brand.”

At IBC 2016, Pixel Power is working with Amazon Web Services (AWS) to demonstrate live, linear playout from the cloud, “covering every level of schedule sophistication and incorporating realtime DVE and graphics”.

The demonstrations will cover simple channel playout where the schedule is fixed and there are no live events, through dynamic playout with live events right up to complex premium channels including reactive scheduling, for instance around sports events whose end time is not known.

“For almost 30 years, Pixel Power has concentrated on protecting and promoting the greatest asset of our broadcaster customers, their brand,” said Gilbert. “That remains the cornerstone of our new products like StreamMaster: ensuring that channels meet and exceed the expectations of their audiences through flawless, engaging and attractive delivery.”

Pixel Power will also show new releases of Pixel Factory, the automated content production system; Pixel Promote, which automatically creates and inserts marketing and promotional content based on the broadcaster’s objectives and future schedules; and the Clarity Graphics system which is at the heart of all Pixel Power systems.

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