​IPV Focuses on MAM Economics

UK-based MAM and technology specialist, IPV, will demonstrate advances in its Curator Media Asset Management (MAM) system. Specifically it will showcase Curator’s Cloud enablement, delivering the same user experience whether operations are based on premises or in the Cloud.

The company says it will demonstrate how Curator meets the needs for both on premise and cloud environments of any scale.

At the same time, IPV will reveal a new bundled pricing structure for its products which is aimed at making IPV products available to small scale users. “The objective of creating bundled solutions of pre-packaged IPV components and standardized workflows is to enable customers to start with a small configuration and simple workflows, with the confidence to expand and scale the solutions up both in terms of throughput and new capabilities as their needs develop,” Nigel Booth, EVP Business Development at IPV explains.

“These IPV bundles are designed to cover the main requirements we see in both the media and entertainment customers but to also address the growing market in corporate video production, which has very different demands and workflows. The bundles are focused around the key processes required in managing video and high value assets, ingest, edit, publish and search.”

IPV Bundles start with systems targeted at under 10 users and scale up to 50 users and beyond. In all cases each bundle can be extended to meet growing demands, so customers never reach a ceiling in their capabilities, additional users or connection to third party devices. New workflows may be added easily by upgrading to the next bundle or growing a la carte as requirements dictate.

At IBC, IPV will be showcasing its latest tools for fast turnaround production for news, sports reality TV and archive management. Enhancements to Curator include the addition of live markers directly on to an editing timeline speeding up the creative process and an advanced portal that redefines the search experience ensuring content is found quickly and never lost.

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