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Norwegian based Vimond Media Solutions was recently selected by Australia’s second-largest telecom company, Optus, to build and deliver the technical infrastructure for Optus customers to view English Premier League (EPL) football games over the coming three seasons. The project includes content ingestion, preparation and distribution.
Optus’ apps, which are also delivered by Vimond through partners on a suite of devices along with a new 24/7 football channel, will be available to home broadband and post-paid mobile customers. The service will be launched in early July.
The app developed for Optus will soon be available on Android and iOS, as well as Apple TV, soon to be followed by Samsung Smart TV and other devices. The app implements adaptive bitrate technology in order to optimize performance for specific screens, delivering the best possible viewing experience.
Vimond was chosen due to its extensive experience in enabling the delivery of football content, having successfully powered EPL premium content to several broadcasters in Norway and abroad. Vimond has also worked with Reuters in the U.S., iflix in Asia and other worldwide known content owners and broadcasters that are using the Vimond online video Platform to share their content globally.
Another advantage that made Vimond the choice for Optus was its broadcasting background. Being a spin-off of the Norwegian largest commercial television TV 2, Vimond joined forces with Optus to accompany the Australian brand in the transition from being purely a telecom company, to one that is highly connected to the media industry.
The Vimond Platform is a suite of software applications and tools that help content owners, broadcasters, and content distributors to manage their video services and publish with full control and efficiency on all devices. The Vimond Platform contains an array of solutions like workflow automation and optimization, user management or monetization. Several of the products are also available as standalone solutions.
“There is a growing expectation among consumers that their online sports viewing experience should be as good as if they were watching a broadcast on their TV at home,” said Miguel Silva, CCO at Vimond. “It’s that premium experience that Optus was looking to deliver to its subscribers – and so they turned to us to take advantage of the expertise we have built up over time in helping our customers provide a first class product.”
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