To build and playout its infrastructure, The Africa Channel is leveraging Globecast’s Media Centre as well as the company’s Media Factory cloud-based media processing platform. The Africa Channel provides edited content, which is then ingested before Globecast carries out quality control (QC) and ad-insertion.

The Africa Channel is also benefitting from Globecast’s ability to streamline its previous distribution model and save costs. Globecast has replaced the two former satellite feeds – one SD and one HD – with a single HD feed. The company also managed the sourcing and deployment of the new receivers and worked with cable affiliates who work with SDD content to install new transcoders. This allows them to convert the HD signal to SD before delivery to their viewers.

Ricardo Springer, VP of Operations & Post-Production at The Africa Channel, said, they needed to operate more efficiently and streamline its workflows to produce and deliver more content, in both SD and HD resolution.

In March of last year, Globecast opened its new Media Centre in Los Angeles, offering broadcasters and content providers a converged workflow to prepare, deliver and playout content to any kind of distribution platform. The new Media Centre compliments established Globecast facilities in London and Singapore, enabling the company to offer one-stop-shop services for Media Management, Playout, Satellite and OTT distribution globally.

Globecast’s Media Factory replaces multiple, siloed operations, with a single, efficient process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance. The company said its integrated approach allows Globecast to pass on economies of scale to customers who also benefit from the greater flexibility and the ability to scale up and down as required.

The LA Media Centre offers a fully integrated and efficient broadcast facility with industry-leading redundancy and proactive and predictive fault monitoring.