The Africa Channel chooses Globecast for Media Management, Playout and Distribution

In an effort to demystify Africa for American viewers, The Africa Channel is expanding its reach across the U.S by hiring Globecast to provide media management, playout and distribution services for its channel. The channel will now originate from Globecast’s Culver City, Calif., Media Centre.

To build and playout its infrastructure, The Africa Channel is leveraging Globecast’s Media Centre as well as the company’s Media Factory cloud-based media processing platform. The Africa Channel provides edited content, which is then ingested before Globecast carries out quality control (QC) and ad-insertion.

The Africa Channel is also benefitting from Globecast’s ability to streamline its previous distribution model and save costs. Globecast has replaced the two former satellite feeds – one SD and one HD – with a single HD feed. The company also managed the sourcing and deployment of the new receivers and worked with cable affiliates who work with SDD content to install new transcoders. This allows them to convert the HD signal to SD before delivery to their viewers.

Ricardo Springer, VP of Operations & Post-Production at The Africa Channel, said, they needed to operate more efficiently and streamline its workflows to produce and deliver more content, in both SD and HD resolution.

In March of last year, Globecast opened its new Media Centre in Los Angeles, offering broadcasters and content providers a converged workflow to prepare, deliver and playout content to any kind of distribution platform. The new Media Centre compliments established Globecast facilities in London and Singapore, enabling the company to offer one-stop-shop services for Media Management, Playout, Satellite and OTT distribution globally.

Globecast’s Media Factory replaces multiple, siloed operations, with a single, efficient process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance. The company said its integrated approach allows Globecast to pass on economies of scale to customers who also benefit from the greater flexibility and the ability to scale up and down as required.

The LA Media Centre offers a fully integrated and efficient broadcast facility with industry-leading redundancy and proactive and predictive fault monitoring.

You might also like...

A Practical Guide To RF In Broadcast: Transmitter Plant Planning

Broadcast transmitter facility planning, design and construction… and what an engineering consultant can help with.

Understanding The Client-Side OTT Customer Experience

The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.

OTT Monitoring From The Network Side

At its core, the network-side can be an early warning system for QoS, which in turn correlates to actual QoE performance.

A Practical Guide To RF In Broadcast :  Part 3 - Planning, Tuning & Monitoring

This is the third of a multi-part series exploring the science and practical applications of RF technology in broadcast. Here we focus on things to consider when planning systems, how to tune transmitters and monitoring requirements.

Streaming & OTT At IBC 2023

Premium live sports streaming, global distribution, and mobile streaming are key OTT themes for IBC 2023. This puts the spotlight on performance and ultra-low and latency streaming, as well as security of mobile apps and unauthorized devices. Other themes include energy…