Australian Public Broadcaster, SBS, Extends Service To More Devices With Accedo

Accedo, a Swedish technology provider for OTT services, is helping Australian public broadcaster SBS (Special Broadcasting Service ) extend the broadcaster’s reach to more connected devices.

Accedo’s cloud-based platform enables customers to cost-efficiently roll out and manage application offerings and stores for multiple devices and markets. The Australian installation comes in support of the broadcaster's re-launch of its SBS On Demand website in June, 2015. Only recently did the network begin rolling the service out across the full constellation of devices. The new service supports iOS and Android phones and tablets, along with Apple TV, Telstra TV (running over Roku), Chromecast and Sony PlayStation (PS3 & PS4), as well as Smart TVs from Samsung, LG, Sony and Panasonic.

“As audience consumption habits continue to evolve, SBS On Demand is central to SBS’s commitment to exploring and celebrating diversity through inspired entertainment using cutting edge technology and our partnership with Accedo is a key to its continued success,” said Head of SBS On Demand David Gwynne.

The refreshed SBS On Demand experience will offer a new interface with the aim of making it easier for viewers to explore more than 4,000 hours of videos available.

SBS is funded by a three way hybrid model including government subsidy, limited commercial breaks and subscription for some on demand and linear content. SBS operates four TV channels and five radio networks, as well as SBS On Demand. Launched in 1980, it has almost 10% of Australia’s TV audience. 

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