The demonstration highlighted Ericsson's LTE Broadcast solution’s ability to distribute HD video streams of the game from four different ang
Use of LTE infrastructures for delivering HD (and UHD) video to a wide range of IP-enabled devices is becoming more commonplace, thanks to advancements in compression, bit-rate management and low-latency algorithms. As yet another example using the technolog to deliver content, Ericsson and the Turkish Telco, Turkcell, provide the first immersive live streaming mobile experience over LTE Broadcast.
This latest test broadcast took place during a game between Fenerbahce and Galatasaray Odeabank, two of Istanbul's biggest basketball teams. The demonstration was set up to test part of Turkcell's deployment of Ericsson's LTE Broadcast solution and highlighted the solution’s ability to power HD video streams of the game from four different angles to mobile devices located throughout the arena. The stream was delivered over Turkcell's LTE network to viewers in the basketball arena, allowing users to view different camera angles.
As part of the commercial agreement reached by the two organizations, Ericsson's LTE Broadcast solution replaces unicast content delivery with a single-frequency network broadcast mode to deliver content concurrently to devices. This allows it to better utilize the available spectrum and ensure a broadcast-quality experience across LTE networks. LTE Broadcast combines Evolved Multimedia Broadcast Multicast Services (eMBMS) with HEVC compression technology and MPEG-DASH to increase the efficiency and responsiveness of delivering video to consumers when, and how they demand it. LTE Broadcast can be used in live streaming, as well as most popular types of media delivery including OTT.
Note the LTE image of the whole shot showing in the upper right corner of this image. Ericsson's LTE Broadcast solution replaces unicast content delivery with a single-frequency network broadcast thereby reaching more devices requiring less spectrum.
“To be able to offer LTE broadcast experience, operators have to establish dedicated spectrum and make sure that this does not influence LTE/ VoLTE communication in any way,” said Ilker Kuruoz, Chief Technology Officer of Turkcell. “This was one of our major considerations as we acquired more spectrum than our competitors during the spectrum auction held in August.”
Turkcell currently offers subscribers a series of services, including OTT services such as Turkcell TV+, BiP, Smart Cloud and Turkcell Music.
Rafiah Ibrahim, Head of Ericsson Region Middle East, said that with mobile data traffic expected to grow 15 fold until the end of 2017, largely driven by video, LTE Broadcast is proving to be a vital solution for mobile providers to optimize their networks, increase efficiency and provide the best possible mobile video experience.
“This live demonstration of our LTE Broadcast solution proved that it is possible to provide a high quality and immersive stream that doesn't just match, but can actually exceed the live viewing experience sports fans can access through current broadcast TV delivery,” he said.
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