Piksel Launches SaaS-based Video Platform For Launching Cost-Effective OTT Services

Piksel, a provider of video monetization software and solutions, has introduced its new Piksel Video Platform, a broadcast-quality, multi-screen solution that allows content owners, aggregators and distributors to quickly launch OTT (over-the-top) offerings to consumers without having to invest in a heavy and expensive static platform. Built on a SaaS (software-as-a-service) business model, the Piksel Video Platform will be demonstrated for the first time publically at the IBC2014 Show in Amsterdam (1.C30) in September.

Leveraging Piksel’s services-oriented architecture (SOA) framework, called the Piksel Palette, the new Piksel Video Platform offers a modular approach that allows customers to select only the functionality they require rather than investing in an expensively monolithic solution. Legacy infrastructures can be simply combined with the new agile capabilities of the Piksel Video Platform, regardless of whether the content owner, distributor or aggregator needs back-end services like content ingest and management or ‘front-end’ user experience functionality.

The Piksel Video Platform employs advanced functionality for enabling fast and low-cost roll-out to multiple devices—an expensive sticking point for many TV everywhere providers and critical in an environment where new types of connected devices continue to flood the market. The advanced UI (user interface) functionality of the Piksel Video Platform is able to offer a consistent touch-and-feel across all devices, ensuring first-rate content experiences for viewers.

Kevin Joyce, Chief Commercial Officer at Piksel, said, “This is about easily building on what you already have, both technologically and from a business model point of view, rather than rip and replace a tool that is out-dated and expensive to maintain. The SaaS element of the Piksel Video Platform opens up a raft of engagement possibilities for Piksel customers that are committed to delivering advanced, personalized OTT services.”

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