The integrated module is designed to simplify and automate all aspects of promotion scheduling and management.
Broadview Software's Promotion Campaign Manager (PCM) is an integrated module designed to simplify and automate all aspects of promotion scheduling and management.
The module provides a unique asset-centric approach, supporting a fully integrated toolset that improves efficiency while allowing for rich promotion campaign planning and targeted execution. The solution greatly reduces the amount of time needed to create and maintain promotion campaigns while providing a "setup and forget" approach to daily execution. It includes sophisticated rule sets including separation, program, promo and time slot knowledge among other many options.
"Without PCM, problems come when you put changes in the schedule. That scrambles where promos should be. Replotting promos can be carried out manually for those that want to get 'hands-on'. But the power of having it be automatic with schedule changes and/or exports to automation is that this greatly simplifies the delivery of sophisticated promo campaigns. The 'setup and forget' nature of this module provides assurances to the user that even with last minute changes, promos will always be where they should be," said Michael Atkin, BroadView Founding Partner and President.
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