Tom Burns, CTO of Media and Entertainment Division at EMC said, “EMC believe the media industry is all about creating and delivering great stories. To help media companies accomplish this, we continue to challenge the status quo of storage and solutions by leveraging next generation IT technologies. Our goal is to give our customers and partners a simple-to-manage, future-proof foundation for their business and workflows so that they can continue to adapt and transform in this rapidly evolving industry.”

The company partnered with Pixspan, Aspera and NVIDIA to bring uncompressed 4K workflows to IT infrastructures with full resolution content over standard 10GbE networks.

“Customers can now achieve savings and performance increases of 50-80% in storage and bandwidth throughout the entire workflow – from on-set through post to final assets,” states EMC. “Artists and facilities using creative applications for compositing, visual effects, DI, and more can now work faster than ever before with camera raw, DPX, EXR, TIFF and Cineon files. Content can be safely stored on EMC’s Isilon scale-out NAS for shared collaborative access to project data in the data center, around the world, or to the cloud.”

Partnered with Imagine Communications, EMC is bringing live channel playout with Imagine's Versio solution combined with EMC’s converged VCE Vblock system and its Isilon scale-out NAS storage system.

“EMC’s technology and Versio, Imagine Communications’ field-proven, cloud-capable channel playout solution, help to enable broadcasters to securely fulfill channel play-out across geographically dispersed network operations to help engage customers with content tailored to their respective operations,” says EMC.

Using MXFserver software and EMC’s Isilon scale-out NAS to deliver storage as well as a platform for other editing applications, creatives can edit in high-res from remote locations while media resides in a central site, such as the main studio. In addition to remote editing, MXFserver collaborative editing is facilitated.

Anevia and EMC enable organizations to offer a CloudDVR service to access and view recorded content on virtually any device at any time. “This allows organizations to seamlessly scale up to petabytes of content and millions of users,” says EMC. “The booth demo will show Anevia’s ViaMotion Plus software delivering live content to a tablet using EMC Isilon scale-out NAS.

EMC customers include James Cameron's Lightstorm Entertainment, and Major League Baseball Advanced Media (MLBAM).