​Ericsson Launches MediaFirst Video Processing

Following its late 2015 acquisition of Envivio, Ericsson has launched Ericsson MediaFirst Video Processing, a software solution claimed as the only one capable of managing and supporting all compute environments deployable in private cloud, public cloud and on-premises.

Ericsson says that its MediaFirst Video Processing comprises three elements: 

One: a software-defined management and workflow to orchestrate and manage any video processing configurations and architectures that span multiple compute platforms.

Secondly: a suite of video coding algorithms and processing functions to build business use cases for head-end functions that deliver video with high quality and efficiency.

And third: support for any compute environment to give complete customer flexibility to deploy the software across private clouds, public clouds and on Ericsson custom platforms, enabling accelerated processing with Ericsson's video chip.

Elisabetta Romano, VP and Head of TV and Media, Ericsson, says: "The media industry is undergoing its most disruptive period of transformation, and this has triggered huge changes in consumer expectations. By unifying the industry's two greatest pedigrees in hardware and software-centric video processing, Ericsson MediaFirst Video Processing provides a no-compromise approach for our customers and enables them to transform functions and operations to deliver ultimate quality with real efficiency - whatever the deployment environment.

"Ericsson MediaFirst Video Processing makes transition to the cloud a secure reality while ensuring that when ultimate performance is needed, our investment in bespoke hardware remains an option for our customers. This is true innovation."

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