​Hybrik Launches Cloud-Based Enterprise Media Processing

Hybrik has launched a cloud-based service for managing large-scale media workflows. The service provides cloud-based transcoding, quality control, accelerated file transfer, large-scale storage, and streaming.

At the core of the system is a transcoding engine developed by Ove Bjelke-Holtermann, founder and CTO of Hybrik, who is the founder of Rhozet and the author of the Carbon Coder transcoding tool.

“I wanted to use my experience in large-scale transcoding systems to architect a cloud-based service that could deliver unmatched throughput,” said Bjelke-Holtermann. “There is a need in the market for a service that can cost-effectively scale to the enterprise level.”

Hybrik’s media processing produces outstanding results, distributing the workload across thousands of machines to achieve the fastest throughput at the lowest possible cost. Its integrated online services facilitate seamless, dynamic scaling that manages millions of files and petabytes of media. Every function in Hybrik can be controlled through a public API, allowing full integration with customer workflows.

Working with one of its early customers, Sony DADC, Hybrik says it has ensured its service meets even the most demanding customer needs.

"Migrating Sony’s media processing to the cloud is a core strategic initiative,” said James O’Toole, Director of Content Media Engineering, Sony DADC. “Hybrik allows us to accelerate this transition by giving us superb transcoding and quality control at massive scale and with simplified management."

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