The companies will deliver integrated solutions to new and established customers. TMD’s MAM system is said to complement Fadel’s Asset Rights Clearance (ARC) software, which enables businesses to verify, manage, and clear digital media rights based on contract terms.

The alliance debuted at NAB Show 2016 in the form of a workflow demonstration on the TMD Booth which tightly integrated TMD’s cloud enabled Media Services products, Paragon+, Chameleon, and OnPoint, with ARC.

Fadel’s full portfolio of IP management software – including Fadel IPM Suite and ARC – provides powerful tools for media rights management, royalty management, digital brand assurance, usage tracking, payment processing, reporting, business analytics, and more.

The integration of the Mediaflex-UMS and Fadel technologies will enable users to search for media, and automatically verify and clear rights information without the need to consult costly legal and accounting departments.

TMD CEO Tony Taylor said, “Many of the largest Fortune 100 companies use Fadel’s IP management solutions to manage billions of dollars in rights and royalties. We are thrilled to be working with such a world class company, and to be able to add ARC to the list of Media Services available from our Mediaflex-UMS platform.”

Fadel CEO and Founder Tarek Fadel said, “The ability to align the respective strengths of TMD’s robust architecture and proven media management workflow, with our software’s ability to protect and monetize the media assets TMD manages is a powerful combination.”