Axle Video Targets Citizen Journalists with Pulse

A company in Boston called axle Video unveiled at NAB a completely integrated workflow for news organizations and brands that makes it easy to gather and organize user-generated content.

The newsgathering system is based around axle Video’s Pulse mobile app that lets broadcasters and brands source immediate, authentic content; their communities are empowered with an easy way to capture and share video footage from their smartphones. The company said its Pulse system combines an easy-to-use mobile app and a powerful media management back end, based on axle’s Gear software.

The system is available either as a complete software/hardware solution for purchase, or as a monthly cloud subscription. It includes branded apps for iPhones and Android smartphones, and lets contributors sign up, shoot and upload video. The users can also join a dialogue with the broadcaster or corporate media department, which can include requests to capture specific material in exchange for compensation. For breaking news stories, a live streaming mode is available which turns the smartphone into an immediate on-location asset for news organizations.

Here’s how it works: The company operating the software can request footage from contributors in their audience, optionally with specific assignments. Contributors capture and upload video footage and then a built-in search tool lets the broadcaster quickly tag, curate and subclip the submitted video. The company said that in the case of breaking news or live events, streaming from one or more contributors can be enabled for direct feeds that can be broadcast live.

The company said that in the case of breaking news or live events, streaming from one or more contributors can be enabled for direct feeds that can be broadcast live.

The company said that in the case of breaking news or live events, streaming from one or more contributors can be enabled for direct feeds that can be broadcast live.

Axle Pulse uses mobile software called VidLasso, which axle Video has acquired and adapted for use in the new system. Christy King, a cofounder of VidLasso, who has joined axle as an advisor.

The system includes axle Gear media management back end technology that gives permission-based browser access to all uploaded content, as well as postproduction features like the ability to select and approve footage for use on air or on a website. When integrated with affordable networked storage and playout options, axle Pulse can form the core of a next-generation media operation at a small fraction of the cost of traditional broadcast infrastructure.

At the NAB Show axle Video will also demonstrate the latest version of its media management software, compete with a host of new features, such as a new axle Panel for Adobe Premiere Pro CC. It’s a plug-in that allows Premiere Pro users to instantly access and use any media managed by axle 2016 and the core axle search features from within their editing environment.

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