The company’s big idea is synchronised Live OTT giving operators a platform for delivering synchronized programming to all devices, avoiding the delays which can affect the experience for streaming users watching sporting events in particular, when they hear a key event such as a goal being celebrated by neighbors before it reaches their screen. At the 2016 NAB Show Net Insight will feature its solution, claiming it to be the first enabling frame-accurate synchronization combined with fixed low-delay in delivering live OTT video across multiple screens. Net Insight will demonstrate the solution and discuss the impact it may have on social TV, real time social media interaction, with the potential for enhanced viewer engagement and the ability to monetize OTT content in new ways. True Live OTT also harmonizes the first and second screen, which opens the door to tighter interactivity for advertising along with applications like betting and voting.

Net Insight says it will enable IPTV and cable TV operators to offer a TV package with an enhanced OTT service including mobile broadband. It can also enable CDN (Content Delivery Network) providers to offer Live OTT services to content owners, which in turn can then improve their viewer experience. There is also scope for gaming companies to integrate betting in live events and sport on mobiles, where low delay is absolutely critical. Net Insight in November 2015 announced its first customer for True Live OTT, the Indian service provider Tata Communications for the latter’s OTT VideoConnect service.

Net Insight will also be keen to show off its new subsidiary ScheduALL, which this year still has its own presence at NAB (booth #SU3421). ScheduALL will demonstrate some of its resource scheduling solutions for media, broadcast and transmission businesses. Demonstrations during NAB include solutions for end-to-end orchestration, financial management, content workflow, interoperability, business intelligence, and resource management across an enterprise and business partners.

Meanwhile Net Insight will stage a series of “Speaker’s Corner” events at its own booth (#SU3821), covering a range of topics that will highlight industry challenges, including synchronized live OTT, the future of Live Production and Network Functions Virtualization.