Gearhouse Broadcast Selects SAM Alchemist To Support Live Sports Coverage

Gearhouse Broadcast has purchased 14 Snell Advanced Media (SAM) Alchemist HD SDI standards converters to support its broadcast customers needing to provide live HD coverage of the upcoming Rio 2016 Summer Olympic Games in Brazil and the UEFA Euro 2016 football championships being held in France in June.

Edward Tischler, Head of Projects at Gearhouse Broadcast, said that they have used Alchemist for several years and “we’re continually impressed with its clean and detailed format and frame rate conversions. We’ve had a significant number of broadcasters contact us to rent Alchemist, and we expect that interest to grow as these two major sporting events draw closer.

The Snell Advanced Media Alchemist Ph.C-HD provides broadcasters with a complete, one-box system solution that converts between 1080p, HD, and SD broadcast standards and formats. It relies on SAM’s proprietary Ph.C motion estimation technology to deliver the best possible quality in a live broadcast environment.

“A great standards converter is essential to a live sports broadcast because the quality of the final broadcast output needs to be perfect,” said Neil Maycock, executive vice president of Marketing at SAM.

This recent purchase adds to Gearhouse’s existing inventory of nine Alchemist units, which now total 23.

You might also like...

Coupled With Winter Olympics, Super Bowl LVI A “Once In A Lifetime” Event For NBC Sports Crews

With this year’s Super Bowl LVI telecast coming smack dab in the middle of the Winter Olympics, NBC Sports crews will have their hands full. Having to navigate both high profile events on the same day, NBC is calling i…

Studio Berlin Re-Imagines OB Van With Two Socially Distant Yet Combined Environments

The pandemic has affected the system design and operations of live sports production in a myriad of ways. At first it was difficult for many to figure out but then evolved into the deployment of innovative types of distributed workflows…

MLB “Field Of Dreams” Telecast Makes For Corny TV

Though mostly a publicity stunt, Major League Baseball’s Field of Dreams Game live telecast on August 12th proved to be a hit for everyone involved—including the Fox Sports team and production company Game Creek Video—tasked with putting it …

Active Noise Cancelling Keeps Corvette Racing Connected

In the high stakes world of auto racing, every second counts so whatever a team can do to improve its performance, both on and off the track, is put into play. For the highly successful Corvette Racing team, which competes…

Improving Headset Comms At Extreme Events:  Part 2 - Design For User Comfort

We move on to looking at developments in noise cancelling technology and the role it can play in achieving clarity and comfort within headsets for intercom use.