The Facilis storage is helping THG blue sky think.
The Hettema Group, a full service design firm, is using the Facilis TerraBlock shared storage system to enable its in-house media department to share large volumes of content.
THG specializes in experiential entertainment projects such as theme parks, large-scale parades, live events, museums, destination resorts, and other state-of-the-art media-based attractions. Providing initial ‘blue sky’ concept designs through delivery of the entire experience, The Hettema Group offers detailed design and media production, on-site art direction and installation supervision.
“We used to outsource content creation pieces, but it made sense for us both creatively and economically as we grew to bring that capability in-house, and Facilis has enabled us to do that much more efficiently,” says Eric Hungerford, THG’s director of media production.
THG purchased a Facilis TerraBlock 24D from Key Code Media's Burbank office in November 2015 as part of their strategy to streamline creativity and save money.
“Much of what we do revolves around creating cultural experiences that emotionally connect and resonate with guests. For the creative team, this typically means gathering both large volumes of pre-existing material, and incorporating new footage with it,” says Hungerford. “The Facilis storage system allows us to have a central focal point of content that can be shared, so we can easily access terabytes of material at any resolution when we need it.”
“There’s a discovery process when doing the kind of work we do. Allowing our editorial staff to be as ‘fleet of foot’ as possible is a benefit for the project and for the company,” says Hungerford. “Our team has to be free to creatively explore different avenues, frequently with clients in the room, without worrying about the pipeline bogging down."
When freelance editors are hired during peaks in production, the post production supervisor can quickly explain how to create volumes and projects.
“If we bring in a pinch-hitter editor for a couple of weeks, it’s easy to explain how everything works, as the ramp-up time is not very steep,” says Hungerford. “It’s intuitive enough that whether it’s an assistant editor that needs to log footage, or a seasoned editor coming in to do a final online, anybody can make sense of things. It’s pretty bullet proof.”
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