ChyronHego’s Shout helps broadcasters enhance the viewer engagement through a more interactive entertainment and information experience.
ChryonHego has released version (3.0) of its Shout software, an easy-to-use social media software solution that lets broadcasters quickly air viewers’ social media conversations, including those from Twitter, Facebook, Instagram, YouToo and RSS feeds, along live programming using any of the company’s Lyric-based graphics system.
ChyronHugo's Shout version 3.0 software (and later) is available as an annual subscription only.
The application has been used by many major television shows, including Fox’s “American Idol” and many media outlet’s political election coverage to enhance viewer engagement through a more interactive entertainment and information experience, and instantly create an online community and buzz around a live broadcast.
With version 3.0, Shout users can assign custom RSS data sources and icons, such as email and SMS messages. And, it works with ChyronHego’s Channel Box playout solution and ChyronHego’s Mass Relevance, whereby subscribers can now insert data streams directly into Shout.
Shout version 3.0 and later is available as an annual subscription license. The company recommends that Shout is installed on ChyronHego systems running Lyric PRO 7.0 or greater. For Channel Box systems, the recommendation for Shout compatibility is version 4.0 or greater.
To help analyze the data coming from social media, ChyronHego has also launched Shout Metrics, another subscription-based platform that serves as an extension for Shout and provides broadcasters with deep and rich data analysis on Twitter data feeds; like, for example, the number of Tweets per second during a specific news segment, an audience poll on a local or national political race, or a live sports event.
According to Johan Apel, president and CEO, ChyronHego, in today’s instantaneous, “always online” world of social media, broadcasters are in a unique position to gain insight into what is resonating with their audiences.
“With Shout, broadcasters have a powerful yet easy-to-use tool for airing social media conversations quickly and creating instant buzz around a broadcast,” he said. “And with Shout Metrics, producers, reporters, and other social media curators can normalize Twitter data to engage fans in real time or simply learn more about viewer demographics.”
Designed especially for Twitter, Shout Metrics normalizes Twitter data for visualization using ChyronHego’s Advanced Data Object. Simply by pointing and clicking, users can easily link the Twitter data to Lyric scenes to create compelling graphs and charts without the need for scripting. The program can also be used outside of Twitter to create customized manual campaigns, using their own polling data, to quickly visualize charts and graphs in real time.
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