2018 NAB Show Event Channel

The #1 source of technology content in the broadcast & media industry, by the editors of The Broadcast Bridge - filtered by category.

Click here

Thunderstorm Dynamic Ad Insertion Lands at NAB

Amagi is launching Thunderstorm, a new platform that dynamically inserts ads on the server side at NAB. It is also showing its cloud based broadcast platform for the first time in the US.

Thunderstorm is said to simplify the delivery of personalized and targeted ads on premium live and linear OTT feeds.

The product “performs instant, server-side ad insertion, providing TV networks with an effective approach to OTT ad insertion compared with the traditional method of inserting mid-roll ads on the client side,” explained the company. “Since ads are stitched at the server level, making them compatible across various screens, Thunderstorm eliminates the need to create device-driven OTT ad streams.”

Cumulus is Amagi's broadcast cloud. “Content owners and broadcasters can create and deliver linear and nonlinear streams across cable, satellite, IPTV, and OTT on-demand platforms, reducing dependencies on individual service providers. Cumulus is built on Amazon Web Services (AWS), and “offers centralized content storage and archive, providing TV networks with transparent, total access and control of their assets,” explains Amagi.

“Leveraging AWS Glacier, Cumulus provides an integrated archival workflow with instant retrieval of archived assets. Cumulus offers a hybrid playout model where playout can happen on the cloud or at the affiliate locations. Monetization can be realized from content regionalization and targeted ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying.”

Also new to the North American market at NAB is Cloudport 3.0 for multichannel playout of both live and nonlinear feeds. The platform has transitioned from proprietary hardware to an Intel-based server in the cloud, offering broadcasters “even better control over their operations. “By hosting a broad range of advanced playout capabilities from AWS infrastructure, the platform enables TV networks to launch new channels and expand to new geographies in less than four weeks.”

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Viewpoint: How Much to Cloud? That is the Question

Cloud has been in vogue for a number of years, and many technology companies are focusing so strongly on cloud deployments, it almost seems that the answer is cloud, but no one is sure of the question! To be sure,…

2018 NAB Show Highlights Complex State of the Industry

Following numerous private conversations and panel discussions at the recent 2018 NAB Show, it’s become clear that broadcasters are being challenged like never before to hold the line on CapEx spending while delivering more content across their linear platforms. Because o…

​IABM: “Significant M&A Activity” Still to Come

The traditional broadcast equipment industry is in a state of flux, with continual consolidation on the media customer side impacting M&A on the vendor side. The IABM recently reported a slight increase in sales but a worrying decline…

Articles You May Have Missed – December 20, 2017

In case you missed a day with The Broadcast Bridge, here are two popular articles that may be lost in your inbox. The first of two articles looks first at what seven manufacturers think about cloud solutions and second examines…

Articles You May Have Missed – September 20, 2017

Moving to the cloud sounds easy. Even so, before taking the leap, read this article about controlling the costs of cloud integration by consultant Tony Orme. Cloud solutions may be cheap or expensive. Orme leads the engineer through a decision…