Get Connected… All the latest information and product coverage at the 2017 NAB Show, by the editors of The Broadcast Bridge. Filter your results by category.
Click here

Thunderstorm Dynamic Ad Insertion Lands at NAB

Amagi is launching Thunderstorm, a new platform that dynamically inserts ads on the server side at NAB. It is also showing its cloud based broadcast platform for the first time in the US.

Thunderstorm is said to simplify the delivery of personalized and targeted ads on premium live and linear OTT feeds.

The product “performs instant, server-side ad insertion, providing TV networks with an effective approach to OTT ad insertion compared with the traditional method of inserting mid-roll ads on the client side,” explained the company. “Since ads are stitched at the server level, making them compatible across various screens, Thunderstorm eliminates the need to create device-driven OTT ad streams.”

Cumulus is Amagi's broadcast cloud. “Content owners and broadcasters can create and deliver linear and nonlinear streams across cable, satellite, IPTV, and OTT on-demand platforms, reducing dependencies on individual service providers. Cumulus is built on Amazon Web Services (AWS), and “offers centralized content storage and archive, providing TV networks with transparent, total access and control of their assets,” explains Amagi.

“Leveraging AWS Glacier, Cumulus provides an integrated archival workflow with instant retrieval of archived assets. Cumulus offers a hybrid playout model where playout can happen on the cloud or at the affiliate locations. Monetization can be realized from content regionalization and targeted ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying.”

Also new to the North American market at NAB is Cloudport 3.0 for multichannel playout of both live and nonlinear feeds. The platform has transitioned from proprietary hardware to an Intel-based server in the cloud, offering broadcasters “even better control over their operations. “By hosting a broad range of advanced playout capabilities from AWS infrastructure, the platform enables TV networks to launch new channels and expand to new geographies in less than four weeks.”

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Virtualising Your Playout Operations: A Reality Check

So you think you want to virtualise your playout? Good, there are many benefits to be gained from deploying a channel in the cloud. For centralcast hubs, service providers, MCOs (Multiple Channel Operators), sports broadcasters, and corporates, virtualised playout can…

Articles You May Have Missed

As noted in lasts week’s email to readers, two hot trends for 2017 will be IP delivery and infrastructure technology and using the cloud for operations. The Broadcast Bridge has many articles on both subjects, but perhaps you may have…

Articles You May Have Missed

Two key trends to watch in 2017 are cloud services and IP infrastructures. Each can work alone and provide benefits, but exciting new workflows can be created by combining the technologies. Here are two articles that examine the how-to and underlying…

Is the Cloud Ready for Prime Time?

The broadcast industry is talking increasingly about the importance and role of cloud technology. Perhaps a related question should be asked, “Is the cloud ready for prime time?”

Local Stations Tap Forscene To Support OTT News Distribution

Local television stations are beginning to recognize the value in offering their content a VOD basis via OTT. The challenge is preparing sufficient content to fill an OTT channel in a timely and recurring manner. Broadcaster WTXL-TV, a North Florida…