​Kula Shakes Switchers Says SAM

SAM has announced a new Kula range of multi-format production switchers, combining SD, HD and 4K capabilities. SAM says the $17,000 product which ships in May, will mix any format, up to and including 4K, “eliminating the need for external conversion equipment.”

Capable of handling 4K/1080p/HD and SD in 1M/E and 2M/E versions, Kula in its 2M/E HD/SD version can be switched to 1M/E 4K mode, allowing users to benefit from higher production values.

There are three possible control panels and these are in turn expandable with additional control modules from the existing Kahuna Range. Kula delivers up to five key layers per M/E, 20 channels of DVE and floating/auxiliary keying resources and up to 36 inputs and 18 assignable outputs, plus an extensive internal clip and still store.

Tim Felstead, Head of Product Marketing at SAM, said, “Today’s broadcasters face a situation that can only be described as challenging; content is being captured and delivered in a wider range of formats than ever before and all of it within the same production workflow. Kula addresses this need by drawing on the heritage of Kahuna – namely its ability to handle any format. Added to this, we’re seeing content creation explode beyond the traditional broadcast sphere, so there are a growing number of organizations that want to benefit from high production values in order to achieve the flexibility and onscreen result they desire. Kula is an ideal solution for any of these applications, offering market-leading features at a remarkable price point.”

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