B4U Television Goes Global with Cloudport

Asian network B4U Television Network has now chosen Amagi’s Cloudport 2.0 channel playout platform for its global operations following the successful implementation in India last year.

B4U Television Network is already delivering its B4U Movies and B4U Music TV channels in the US, Canada, Caribbean, UK, Mauritius, and APAC regions as well as its B4U Aflam and B4U Plus TV channels in the Middle East using the new system.

"The traditional playout approach we were using was not only expensive but also restrictive in terms of the lack of ability to scale, accessibility across locations, frequent technology upgrades, and disaster recovery safeguards,” said Ashok Shenoy, Head of B4U International Business. "We needed a playout solution that would reduce costs without compromising broadcast quality. Transitioning from a traditional playout model to a next-generation cloud infrastructure powered by Amagi's playout platform has allowed us to be at the forefront of cutting-edge technology adoption. Cloudport increases the flexibility of our broadcast workflow, making it easy for us to deliver content relevant to each region while reducing OPEX and CAPEX."

B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud. In addition to remote asset management and playlist scheduling, Amagi's Cloudport platform supports advanced dynamic graphics capabilities. This feature is especially useful for B4U's music and movie channels that feature advanced digital video effects.

With content hosted on the cloud, B4U has remote access to the entire playout chain and feed, from Cloudport's web-based user interface. By providing more visibility and control over TV channels, Cloudport makes it easy for the network to manage multiple channels with distribution across disparate regions of the world.

K.A. Srinivasan, co-founder of Amagi said: "As B4U looks to monetize and expand into new geographies in the future, Amagi will enable new feeds to be launched in less than four weeks, supporting multiple delivery models of cloud, satellite, and fiber with a natural extension to OTT multiscreen experience. This is precisely why Cloudport is a future-ready playout platform."

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