Encoding.com Publishes 2016 Global Media Format Report

Encoding.com has released their second media processing report highlighting key trends in cloud media processing and workflows.

Encoding.com, just released their second annual report analyzing trends in video formats for web, mobile, broadcast and OTT distribution. The report covers a data set that includes a massive volume from more than 2000 Encoding.com media and entertainment customers and includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive nitrate technologies, DRM frameworks and two new categories, audio formats and cloud storage.

The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today which should be considered for usage, along with what trends to expect in 2016. Some of the key findings from the report include:

  • Overall adoption to the cloud has grown significantly amongst the major media and entertainment companies due to desirable transit speeds and other factors.
  • H.264 continues to dominate as the leading codec for web and mobile video with 72% usage.
  • H.265 (HEVC) showed steady growth but still lacks support from a major industry player, while Flash has been steadily decreasing in usage.
  • Broadcast and edit codecs showed 50% growth in usage in the cloud.
  • 4K nearly doubled in growth from last year but is still far from being the most used screen resolution output.
  • HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of the company’s total ABR processing volume.
  • WideVine (Classic) was the dominant DRM technology utilised with 63% of total DRM processing volume.
  • Amazon was first in cloud storage market share with Akamai second.
Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Essential Guide: When to Virtualize IP

Moving to IP opens a whole plethora of options for broadcasters. Engineers often speak of the advantages of scalability and flexibility in IP systems. But IP systems take on many flavors, from on-prem to off-prem, private and public cloud. And…

Server-Based “At Home” Workflows Provide Efficiency For NASCAR Productions

NASCAR Productions, based in Charlotte NC, prides itself on maintaining one of the most technically advanced content creation organizations in the country. It’s responsible for providing content, graphics and other show elements to broadcasters (mainly Fox and NBC), as w…

eBook:  Preparing for Broadcast IP Infrastructures

This FREE to download eBook is likely to become the reference document you keep close at hand, because, if, like many, you are tasked with Preparing for Broadcast IP Infrastructures. Supported by Riedel, this near 100 pages of in-depth guides, illustrations,…

IP Control Uncovered

As broadcasters continue to successfully migrate video and audio to IP, attention soon turns to control, interoperability, and interconnectivity to improve reliability and efficiency. In this article, we investigate IP control as we move to IP infrastructures.

Super Bowl LIII Set To Dazzle On CBS

This year’s Super Bowl LIII telecast on CBS will be produced and broadcast into millions of living rooms by employing the usual plethora of traditional live production equipment, along with a few wiz bang additions like 4K UHD and a…