Encoding.com Publishes 2016 Global Media Format Report

Encoding.com has released their second media processing report highlighting key trends in cloud media processing and workflows.

Encoding.com, just released their second annual report analyzing trends in video formats for web, mobile, broadcast and OTT distribution. The report covers a data set that includes a massive volume from more than 2000 Encoding.com media and entertainment customers and includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive nitrate technologies, DRM frameworks and two new categories, audio formats and cloud storage.

The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today which should be considered for usage, along with what trends to expect in 2016. Some of the key findings from the report include:

  • Overall adoption to the cloud has grown significantly amongst the major media and entertainment companies due to desirable transit speeds and other factors.
  • H.264 continues to dominate as the leading codec for web and mobile video with 72% usage.
  • H.265 (HEVC) showed steady growth but still lacks support from a major industry player, while Flash has been steadily decreasing in usage.
  • Broadcast and edit codecs showed 50% growth in usage in the cloud.
  • 4K nearly doubled in growth from last year but is still far from being the most used screen resolution output.
  • HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of the company’s total ABR processing volume.
  • WideVine (Classic) was the dominant DRM technology utilised with 63% of total DRM processing volume.
  • Amazon was first in cloud storage market share with Akamai second.
Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Building On IP COTS

Transitioning to IP improves flexibility and scalability, both of which are achievable using COTS IT equipment. But can COTS solve every challenge? Or does broadcasting still have some unique and more demanding requirements that need further attention? In this article,…

The Move Towards Next Generation Platforms

Whenever I’m asked about my opinion on the transition to IP, I always state that the impact can’t be appreciated until its history is understood. This brings into context the need for broadcasters to educate and surround themselves wit…

Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

Color and Colorimetry – Part 3

The human visual system (HVS) sees color using a set of three overlapping filters, which are extremely broad. As a result, the HVS is completely incapable of performing any precise assessment of an observed spectrum.

Color and Colorimetry – Part 2

At one time the only repeatable source of light on Earth was the sun. Later it was found that if bodies were made hot enough, they would radiate light. Any treatment of illumination has to start with the radiation from…