Amagi Gees Up Cloud Playout for Horse & Country TV

Horse & Country TV (H&C TV), which covers equestrianism and the country lifestyle, has deployed Amagi’s Cloudport for delivery of new channels. Using Cloudport, Amagi says H&C TV is able to reach a wider global audience at a fraction of the cost of traditional satellite-based playout methods, while improving its transmission quality.

"We transitioned to the Cloudport platform in Benelux and Sweden in 2013 and then in the UK in 2014. We have since expanded into Australia and Germany," said Heather Killen, CEO / chairman at H&C TV. "[It] resolves our challenge of reaching high-value, non-contiguous geographies, enabling us to launch new channels affordably and with a short time to market of just four weeks. With traditional satellite technologies that would never have been commercially viable and the lead times would have been longer."

The platform is claimed to offer 99.99 percent guaranteed broadcast SLAs, and can be deployed at the edge, at the teleport, or even at the data center to suit the broadcaster's distribution requirements. By providing H&C TV with comprehensive playout and ancillary workflow management on the cloud, Cloudport simplifies operations, increases flexibility, and lowers OPEX and CAPEX while enabling higher playout reliability at significantly lower costs.

H&C TV can now support dynamic graphics as well as live sports content, while localizing each channel via subtitles, additional language audio tracks, and channel logos in order to best address regional audience preferences.

"H&C TV is a great example of an award-winning TV network that is best served by leveraging cloud-based channel playout technology versus satellite feeds," said Srividhya Srinivasan, co-founder, Amagi. "Through Cloudport, H&C TV is able to perform hyper-localized and cost effective international distribution of its channels."

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