Nielsen Enables Measurement of Radio Streaming

Nielsen can now measure online radio audiences through integration of its SDK (Software Development Kit) with a third party HTML5 media player. Cox Media Group is the first StreamGuys’ customer to implement the Nielsen SDK service within SGPlayer.

This means streaming content provides now have a single-source platform to collate terrestrial and digital demographic data, which is of growing importance given the rapid growth of radio streaming at the expense of traditional over the air listening.

The integration was performed by the player provider SGplayer and certified by Nielsen as capable of sending details of relevant end-user events back to the research firm for audience analysis.

"A sizable portion of our audience is shifting to digital devices like mobile phones and computers to listen to our radio stations, and we can’t monetize our streaming services without the ability to measure these audiences."
Tim Clarke, senior director of digital audience, Cox Media Group

SGplayer is a cloud-based HTML5 player with rollback Flash capability. The player delivers rich metadata about album art, artist and song, dynamic ad insertion, and multiple streams over a single SaaS platform. This helps ensure a high-quality audience experience across web browsers and mobile devices. SGplayer’s compatibility across most consumer devices ensures that Nielsen receives metrics from a wider online audience than was possible before.

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