Deluxe MediaCloud to Distribute NFL Content in Europe
New England Patriots (courtesy NFL)
Deluxe Entertainment Services has been awarded a three-year digital content distribution contract to deliver live NFL games to broadcasters throughout Europe. The distribution agreement will use Deluxe’s IP-based platform MediaCloud.
Deluxe will deliver select NFL regular season games (up to seven games per week), all playoff games, and the Super Bowl. The technology has the capability to distribute the regular season games simultaneously and the capacity to extend to additional games simultaneously as required by the NFL. Deluxe will also deliver NFL RedZone and other NFL content and media assets for use in highlights packages.
The games will be managed and delivered by Deluxe’s Broadcast Delivery Network (BDN), a software-based content delivery platform that enables video delivery and control of any live broadcast stream – including 4K – to any Deluxe-registered destination point.
The BDN is said to be more cost-effective than satellite and “is hugely dependable with high availability, lower latency, and seamless switching between dual resilient video paths”.
“Deluxe’s technology enables the NFL to bring our games to our existing and future European fans in a high quality and cost-effective way,” said Jeff Lombardi, Senior Director - International Operations of NFL. “I have seen the quality and reliability first-hand from our offices at NFL Films using Deluxe MediaCloud.”
“Deluxe allows customers to share live video signals between points anywhere in the world, with unmatched quality, reliability and security. We serve major customers such as broadcasters, content owners and distribution platforms – and the network is growing all the time. Supporting the stringent requirements of prestigious brands such as the NFL is exactly what MediaCloud was developed for,” said Maurizio Cimelli, MD of Deluxe MediaCloud.
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