Gura Gear Bags and Tamrac to Consolidate Brands

Gura Gear and Tamrac are consolidating their brands as Tamrac, after Gura Gear acquired the assets of Tamrac in 2014.

"Our goal was not simply to fix Tamrac, but to take what we do well with Gura Gear and do it bigger and better," said Gregory Schern, CEO. "We've injected the best of Gura Gear into Tamrac and the line is now blurred. It’s time to focus with one brand, one vision and one message."

Since the acquisition, Tamrac has introduced dozens of new products. The timing for the brand consolidation coincides with what would have been the next generation of Gura Gear bags.

The new G Elite series will be the first premium products within the Tamrac family. The new G32 and G26 backpacks take the previous Kiboko and Bataflae bags and utilizes new materials reinforced with the world’s strongest fiber, Dyneema.

"Bottom line, they are tough, open like a butterfly, look amazing, and remain lightweight while swallowing gear," said Sarah Hamilton, Tamrac vp.

Tamrac’s newest products including the G Elite series will be covered by a lifetime guarantee. “It makes sense that we should back that work up with an industry leading lifetime guarantee,” Schern said. “Quite simply, 'if it’s broke, we’ll fix it or replace it'.”

High-capacity interiors can accommodate pro DSLRs or medium-format systems and long lenses. The G32 ($429.95) can handle up to a 500mm attached lens (or a detached 800mm lens), while the smaller G26 ($379.95) maxes out at a 500mm lens. Both sizes are available in Charcoal or Dark Olive.

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