JupiterReturn Streams New York Fashion Week With Elemental

Live production company JupiterReturn has successfully streamed more than 1000 live events during its decade of experience. They range from sporting events to music festivals to New York Fashion Week (NYFW). NYFW is one of four major fashion shows in the world alongside events in Paris, London and Milan and generates millions for the local economy.

Elemental Customer Snapshot: JupiterReturn

Elemental Live encoders and AWS help JupiterReturn stream NY Fashion Week to fashionistas everywhere

Elemental Live encoders and AWS help JupiterReturn stream NY Fashion Week to fashionistas everywhere

In 2015, the NYFW organisers and designers continued to expand their reach beyond the physical audience of buyers, press, and invited guests, with a new mobile app and video platform custom-tailored to the specific needs of the event.

Rather than utilising an off-the-shelf option, they enlisted the help of JupiterReturn to help create a digital workflow to efficiently live stream and deliver all digital assets for the eight-day event – covering over 75 runway shows at multiple venues across Manhattan – all while maintaining a 24x7 live YouTube feed.

An event with zero downtime requires a flawless live video experience. JupiterReturn leveraged an in-house custom content delivery platform using software-defined video solutions from Elemental Technologies. Elemental Live provided real-time video processing for both its streaming platform and YouTube channel, creating a multiscreen experience for international fans on any device, at any reasonable level of connectivity. The flexibility of Elemental software allowed JupiterReturn to condense its infrastructure into an incredibly efficient multi-functional platform.

The Elemental Live user interface

The Elemental Live user interface

“The general quality of Elemental products has been above and beyond,” says Victor Borachuk, owner, director, and executive producer of JupiterReturn. “Working with the people behind the scenes at Elemental has been as instrumental to making this a success.”

Borachuk and his team will count NYFW among their efforts to push the industry forward, whether they are working with 4K, HEVC, or with the cloud. JupiterReturn recently integrated AWS and Elemental Cloud to support a 24-hour live stream for charity that featured standup comedy shows across six international cities. With Elemental, Borachuk is committed to staying on the cutting edge of industry trends and sourcing advanced technology solutions for future customers. To learn more about how JupiterReturn uses Elemental solutions, watch this video case study

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