Beamr Cuts Video Bitrates by 50 Percent

Beamr, maker of a perceptual video optimizer, reduces video bitrates by up to 50 percent without loss in quality or resolution, enabling Internet content providers to distribute high quality video with faster downloads and smoother streaming, even on bandwidth-constrained connections.

Beamr Cloud Service, the latest extension to Beamr, is offered as a scalable video optimization solution running on the AWS infrastructure. The service is accessible via REST APIs or cloud storage integration via Amazon’s S3.

“The Beamr Cloud Service is expected to play a key role to enable the TV everywhere experience and content expansion outside the home,” said Dror Gill, Beamr's CTO and VP of marketing.

“Beamr software is used today by leading studio backed OTT distributors to improve user experience and reduce delivery costs. We built the Cloud Service in response to the market demand for a fully scalable solution that fits the industry transition of media and entertainment workflows to the cloud.”

The files that are outputted by Beamr retain the same format as the input (MOV or MP4, H.264 or HEVC video, etc.), so they remain compatible with any player that supports the original files. The technology allows content providers to stream videos that use four times less data than the standard stream without compromising quality.

This not only cuts the cost for everyone, but also results in faster start times and fewer rebuffer events for the viewer.

Beamr supports any video application including fixed or adaptive bitrate streaming, download and Blu-ray. It delivers HD content over low-bandwidth channels, so even to mobile viewers.  It’s easy to use command line application is available on all major flavours of Linux.

No settings are necessary. Videos are automatically analyzed and optimized to the lowest bitrate possible without compromising quality.

Beamr’s flagship product was JPEGmini, software that reduces file sizes for JPEG images (by up to five times) without altering the original quality and resolution. The company then extended their work in the video field with Beamr. It demonstrated the technology at PhotoPlus Expo in New York City.

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