Verimatrix Extends VideoMark Watermark to Protect Live Events

Content security specialist Verimatrix has announced the extension of its VideoMark content tracking and watermarking package to defend against real time redistribution of live broadcasts over the Internet.

The enhancements to embrace live broadcast protection exploit the latest system-on-chips (SoCs) to include additional components within the Verimatrix Video Content Authority System (VCAS) Ultra architecture. The latest VideoMark live profile is designed specifically to protect the most valuable linear content such as premium live sports against real-time re-broadcasting, as well as subscription fraud.

“It is well known that re-broadcasting piracy is a growing threat to operator revenues, particularly with sports,” said Verimatrix CTO Petr Peterka. “The VideoMark live profile was developed as a better alternative to effectively identify marks and block leaks of live content in real time.”

The VideoMark live profile enables insertion of a flashing mark into content in a way that is unobtrusive, yet quick to read and analyse. According to the company, its competitive advantage over existing watermarking solutions for live content is that the mark is embedded at the pixel level and can be secured using the proprietary Verimatrix proprietary algorithm embedded in the video pipeline of the SoC hardware. By contrast other vendors use on screen display (OSD) methods for embedding watermarks that are more susceptible to being compromised by pirates. With VCAS Ultra, Verimatrix is able to offer a complete and integrated system to generate, deliver and display the mark, creating a secure workflow straight to the device.

As part of this workflow, Verimatrix offers a tool set called VideoMark/Reveal to extract and interpret the embedded payload that incorporates the watermarks. For live events, this provides a quick way to identify the mark so that streams that appear to be redistributed by pirates can be shut down almost immediately. This is essential for premium live sports whose value is very short lived, so that a delay of even 10 minutes in shutting down infringing streams can result in significant loss of revenue.

The VideoMark live profile and VideoMark/Reveal live tools are the latest components of the VideoMark toolbox, which offers watermarking solutions that address the unique challenges faced across various market segments and applications. The flagship VideoMark forensic profile protects early release movies as well as other HD and ultra HD (UHD) content from sophisticated attacks, without compromising quality. Verimatrix says that a key factor in the success of the VideoMark toolbox is the growing ecosystem of SoC suppliers that have integrated VideoMark within their advanced chipsets to support 4K/UHD content. These include Broadcom, Marvell, MStar, and HiSilicon. Verimatrix is also collaborating with major TV and TV SoC vendors to provide this same level of VideoMark integration.

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