​CreateCtrl Optimizes Campaign Planning

Munich-based media management software developer CreateCtrl is highlighting Campaign, the trailer and promotions planning application for linear TV scheduling at IBC.

The reduction of manual repetitive tasks are the key reasons that Discovery Communications Germany and Fox International Channels Germany have chosen to use CreateCtrl's software.

“In general a TV channel coordinates several different campaigns in parallel on a weekly basis, such as channel specific marketing and on-air promotion campaigns, program highlights as well as sponsoring campaigns, to mention but a few,” explains Dr. Klaus Rolshausen, CEO at CreateCtrl. “Campaign enables our customers to centrally and transparently plan their campaigns with focus on single specific target audience groups. Capturing value characteristics like information on age ratings and determination of desired campaign impacts make the optimization even more precise.”

The automatic scheduling is based on the number of the single campaigns as they have previously been defined. Wizards assist in scheduling all days for the duration of the campaign with characteristics set before in the control template. The integrated rule engine applies the criteria defined for the automated campaign planning and includes minimum numbers of broadcasts or minimum GRP values for optimizing the use of the promotion inventory avails in the best way possible.

The final analysis of a single campaign's impact is performed on single promotion elements such as trailers and provides detailed insights and improvements. Within the status overview of the campaign module the different campaigns are comparable in terms of target-performance and optimized on basis of these insights.

In addition to Campaign, CreateCtrl presents its Media Applications for metadata management and program planning in the most recent version 7 at IBC. This includes the content management system, ContentExplorer, and planning applications Programmer and Planner for long-term programming and day scheduling.

See CreateCtrl at IBC stand 3.A40.

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