B Cam 1st AC Brian Romano preps the VariCam 35
Bridges Media (Chicago, IL) and post production company, 11 Dollar Bill, recently produced two broadcast commercial spots for TeeOff.com by PGA Tour with Panasonic VariCam 35 4K camera/recorders. The TeeOff.com website, recently acquired in partnership with EZ Links, offers golfers of all experience levels tee times and deals not found anywhere else. Director Al Wyatt, chose a comedic approach for the spots, not usually seen with golf. The commercials, conceived and written by Flapjack Creative (Madison/Wausau), are Bridges Media’s first efforts for the EZ Links client.
View one of the spots
Wyatt asked DP Darryl Miller to head up the camera department The production team of post-production supervisor Clark Jackson, editor Jess Weber and executive producer Cannon Kinnard together chose the Panasonic VariCam 35s.
“The VariCam 35 proved to be the perfect camera for this project,” said DP Miller. “Because of its light-weight body, variable frame rates and dual recording capability, we were able to move fast, create quality images and deliver the file formats required to finish the job within the tight time-line.”
Miller also two used two Steadicams to facilitate moving smoothly from tracking to other shots.
DP Darryl Miller readies the shot on the Dana dolly while A Cam 1st AC Bob Faison anticipates the camera's next move
As the VariCam 35s record a simultaneous full rez and proxy, the production worked quickly, accelerating the edit. “By recording to multiple resolutions and eliminating the need for transcoding, we were able to start the edit immediately with the HD files straight from the camera,” said post-production supervisor Jackson, continuing “With the spots needing to deliver within a week of production, we could simultaneously edit HD files while pulling from the 4K master for color and effects: workflow was a breeze”.
“Every single person who touched this project, including Mother Nature herself, made the spots better, funnier, prettier and refreshing,” said Director Wyatt. “From the wonderful casting job by PR Casting to the gorgeous look created by Darryl Miller, Steadicam operator Billy Nielson and their crew, Bridges Media and 11 Dollar Bill really succeeded in bringing these hilarious scripts to life.”
You might also like...
An Iris-free lens? This revolutionary technology will be here soon. But what will it mean to shooters and videographers and the images they capture?
Broadcasters and videographers use various strategies and elements of craft to effectively communicate our stories to viewers. First and foremost, the storytelling imperative requires a clear communication of genre.
A way too cute title—I agree. But LUTs are indeed everywhere. Before we look at the ways LUTs are used, let’s be sure we understand what a LUT does.
After twenty-five NAB shows I’ve developed a pattern of booths to visit each day. At NAB 2015 walking though a series of expensive C-series cameras in the Canon booth, I encountered a new species of video camera—the XC10. (Figure 1). …
Moving to an IT/IP infrastructure is more than just bits, it is also about image/file size. Facilities will soon need to move from current HD-size files to 4K-size files. For those technical managers charged with this transition, you…