B Cam 1st AC Brian Romano preps the VariCam 35
Bridges Media (Chicago, IL) and post production company, 11 Dollar Bill, recently produced two broadcast commercial spots for TeeOff.com by PGA Tour with Panasonic VariCam 35 4K camera/recorders. The TeeOff.com website, recently acquired in partnership with EZ Links, offers golfers of all experience levels tee times and deals not found anywhere else. Director Al Wyatt, chose a comedic approach for the spots, not usually seen with golf. The commercials, conceived and written by Flapjack Creative (Madison/Wausau), are Bridges Media’s first efforts for the EZ Links client.
View one of the spots
Wyatt asked DP Darryl Miller to head up the camera department The production team of post-production supervisor Clark Jackson, editor Jess Weber and executive producer Cannon Kinnard together chose the Panasonic VariCam 35s.
“The VariCam 35 proved to be the perfect camera for this project,” said DP Miller. “Because of its light-weight body, variable frame rates and dual recording capability, we were able to move fast, create quality images and deliver the file formats required to finish the job within the tight time-line.”
Miller also two used two Steadicams to facilitate moving smoothly from tracking to other shots.
DP Darryl Miller readies the shot on the Dana dolly while A Cam 1st AC Bob Faison anticipates the camera's next move
As the VariCam 35s record a simultaneous full rez and proxy, the production worked quickly, accelerating the edit. “By recording to multiple resolutions and eliminating the need for transcoding, we were able to start the edit immediately with the HD files straight from the camera,” said post-production supervisor Jackson, continuing “With the spots needing to deliver within a week of production, we could simultaneously edit HD files while pulling from the 4K master for color and effects: workflow was a breeze”.
“Every single person who touched this project, including Mother Nature herself, made the spots better, funnier, prettier and refreshing,” said Director Wyatt. “From the wonderful casting job by PR Casting to the gorgeous look created by Darryl Miller, Steadicam operator Billy Nielson and their crew, Bridges Media and 11 Dollar Bill really succeeded in bringing these hilarious scripts to life.”
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