Enensys AdsEdge allows broadcasters to insert local content, such as ads, news and weather forecasts, at the final stage of delivery.
Enensys Technologies will demonstrate its new AdsEdge advertising insertion platform at IBC 2015. The platform helps broadcasters more effectively monetize their content.
Television remains the most effective means of engaging audiences and DTT free-to-air still dominates the broadcast and content delivery landscape. Enensys AdsEdge allows broadcasters to maximize this opportunity.
The system offers an innovative approach to local video content management, allowing the insertion of local content, such as advertisements, news and weather forecasts, at the final stage of delivery. AdsEdge is based on SCTE 35 markers and enables locally targeted content to be inserted at the edge of the content delivery process—at the transmitter site—within a DTT single frequency network environment.
The AdsEdge platform is compatible with any terrestrial network, including DVB-T, DVB-T2, ISDB-T. It enables the step-by-step regional deployment of local ads and content and is supported by ENENSYS’ HDc chassis platform, allowing broadcasters maximum flexibility, scalability and cost-efficiency.
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