Masstech's Director and General Manager of Enterprise Solutions, Savva Mueller, will present the paper 'Maximizing the Potential of Legacy Content in New Media Asset Management Deployments'. The paper looks at optimal approaches to transitioning legacy archived content to new MAM and storage management systems, and explores how unstructured metadata can be leveraged to enhance the discoverability and usage of legacy assets by providing rich sources of searchable information without significant manual effort or expense.

Demonstrations of Masstech solutions include: Version 8.0 of Masstech for Enterprise the MAM, archiving and workflow solution; and Masstech for News which features the unique Video-Follows-Text function. Masstech for News enables journalists to archive, access, use and share content across multiple locations - all from within their familiar newsroom system interface.

"SMPTE Australia has earned a strong international reputation for the high caliber of its educational conference program and exhibits,” added Mueller. "We're honoured to be selected to present a paper at the event, and excited to be exhibiting with Techtel to highlight the unmatched benefits of our solutions to attendees."