TMD Demonstrates Collaborative Workflows at IBC

As well as comprehensive demonstrations of the latest additions to its product suite, TMD is leading a session on the IBC Technology in Action stage, highlighting a recently completed project.

Mediaflex is TMD's flagship MAM product. To accommodate the widest range of applications, it is vital that the system is flexible enough to support each individual user with carefully tailored and readily understood solutions and user interfaces. So TMD recently launched a number of pre-configured products as well as Chameleon, which allows each individual’s workstation to show just the relevant information and fields. Because the user needs only add, modify or look at the metadata he or she cares about, the user experience is much more intuitive.

“One of the paradoxes of the capabilities of Mediaflex is that it can incorporate so much information and functionality, it can be daunting to get your head around,” explained Tony Taylor, CEO of TMD. “It means that, although broadcasters are aware of the huge benefits of comprehensive asset management and automated workflows, they can be reluctant to take advantage because of the perceived disruption through implementation.

“Our view is to make each user’s interface so tailored to their needs that it becomes a zero-hours training proposition. If each user can instinctively play their part, then the whole process becomes very powerful indeed. That is when broadcasters will truly gain from the power of metadata.”

As part of this 'demystification' of asset management, TMD has also introduced three packaged systems, aimed at specific sectors of the industry. Transform helps broadcasters move towards the multi-platform delivery model, using metadata to manage encoding and distribution workflows.

OnPoint is designed for the post production industry, providing secure access for multiple clients. And Paragon is the solution for those starting an archive. Using the open LTFS format, it ensures that content is preserved for future use.

All three packaged products are built on the core software architecture of Mediaflex. The functionality can be expanded at any time, so users can start gaining the power of metadata-driven workflows and asset management, confident that their investment in time and design will not be wasted.

As well as discussing and demonstrating the capabilities of Mediaflex, its options and preconfigured products on the TMD stand, the company is also leading a case study on a recent implementation, at MTG in London. Representatives of some of the 11 vendors involved in the project will speak on the IBC Content Everywhere Technology in Action stage, at 14.30 on Sunday 13 September.

See TMD at IBC stand 2.B59

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