New Thomson Video Networks’ Platform Powers Drei Austria GmbH

Austria’s Hutchison Drei deploys Thomson Video Networks’ multi-screen solution for video distribution.

Thomson Video Networks recently announced that Hutchison Drei Austria GmbH, one of Austria’s most innovative telecommunications providers, has moved to a new live video distribution platform based on the ViBE VS7000 multi-screen video encoding platform. Working in tandem with Broadpeak, the ViBE VS7000 enables Drei to offer OTT video services to mobile users and home viewers alike on the complete range of screens, including smartphone, tablet, PC/Mac and future-oriented TV streaming via Google Chromecast and Apple Airplay.

Migrating from legacy video distribution gear to the ViBE VS7000 and MediaFlexOS, not only consolidates Drei’s operations, but significantly improves the user experience on every device. The new platform is a central component in Drei’s ongoing strategy to increase video usage and average revenues per user, as well as expand market share among young urban users through new rich media services.

Based on Thomson Video Networks’ MediaFlexOS video operating system, the ViBE VS7000 is designed to offer a streamlined and unified video platform that removes much of the complexity from content distribution to multiple mobile device formats. At the same time, the ViBE VS7000 is able to deliver the superior video quality required to secure new audiences and satisfy demanding home viewers accessing content on high-resolution, large-screen displays.

Drei Austria feels that with its superior video quality, advanced architecture, and operational flexibility, the ViBE VS7000 is the ideal platform to take its OTT and IPTV video offerings to the next level. The move has already had a direct impact on the growth of Drei’s business. Enhancing the user experience has led to greater client satisfaction, which is driving usage and increasing demand for Drei’s services over other mobile operators.

Drei had challenging requirements for video delivery to a diverse array of platforms, but was able to meet these needs through an iterative process of OTT platform optimization. Drei is a textbook example of how to leverage the ViBE VS7000 to retain existing customers and also grow the video client base and video-based revenues.

Thomson Video Networks has become a valuable partner, helping Drei integrate the new technology into its operation by providing end-to-end solutions from Thomson´s client-oriented and flexible team of experts.

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