Piksel Lands Airline Creating Disruptive Inflight Entertainment Model

Eager to see what movies you can watch on your next flight? Want to begin watching as soon as you board? In-flight entertainment is set for pretty big shake-up with news that European airline Transavia, part of the Air France KLM group, will allow its passengers to select and download premium content onto their own devices at home, for viewing during their next flight.

The solution, in which Piksel is the technology partner and Global Eagle Entertainment the content partner, is intended to remove the costly process for airlines of installing and upgrading inflight entertainment infrastructure, while also saving fuel.

It is a first airline customer for Piksel's Piksel Voyage, which was announced in April. Pikel Voyage combines multiscreen VOD capability with content acquisition services, to support clients with a procurement-to-playout package.

It also chimes with the growing trend that takes advantage of customers wanting to use their personal devices during a flight.

“We see this as a major disruptor for the industry, and believe this model will quickly become the future of in-flight entertainment services,” said Mark Christie, CTO, Piksel. “Our unrivaled experience in delivering video to consumers wherever they are, across all devices, is enabling us to deliver true innovation for airline passengers.”

The smartphone app, shown here, allows airline passengers to download content prior to their flight. Only once they board the plane does the entertainment become viewable.

The smartphone app, shown here, allows airline passengers to download content prior to their flight. Only once they board the plane does the entertainment become viewable.

The scheme also uses a Mass Transit Video-on-Demand (MTVOD) solution and a brand new Transavia Entertainment App. Passengers have the ability to choose from a wide range of premium TV shows and films and download the media to their tablets and smartphones. The content is locked until the passenger boards the flight, when it then becomes available to view. Once the flight has ended, the content is automatically deleted from the device, reducing any potential licensing issues.

Secure content delivery is achieved using the DRM functionality of Piksel Voyage.

Roy Scheerder, Chief Commercial Officer at Transavia: “The way people consume media has changed rapidly in recent years, and the airline industry needs to reflect this in its in-flight entertainment systems. Our aim was to both boost the flying experience for our customers and cut out the high costs of installing on-board infrastructure for video delivery.

“The Transavia Entertainment app provides our passengers with an innovative and engaging in-flight entertainment product that they can enjoy, while empowering them to select and view their preferred content on their own devices during their flight.”

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