TiVo Acquires Cubiware For International Expansion

DVR pioneer TiVo has bought middleware and multiscreen software vendor Cubiware in a bid to expand internationally, especially in central and Eastern Europe.

Based in Warsaw, Poland, Cubiware’s middleware is integrated into set top boxes from various vendors, coming to about 4 million devices in total. The deal suggests that TiVo is accelerating its migration from being a box maker to a software and integration company. 

Even so, the acquisition is as much for Cubiware’s partnership and reseller network as for the technology itself, although the move also signals some change of direction for parent TiVo

“Cubiware’s recent growth reflects its strong position in markets that are experiencing rapid pay television expansion,” said Tom Rogers, TiVo’s President and CEO. “The combination of TiVo and Cubiware is expected to enhance Cubiware’s product offering with a variety of features in the future including advanced search and recommendations, OTT applications, and user interface enhancements that will further distinguish Cubiware products and accelerate customer expansion.”

Cubiware has focused on working with partners to deliver pre-integrated packages that aim to combine the convenience of a one stop shop with the flexibility and choice of a multi-vendor approach to the ecosystem, targeting mostly medium sized operators. Most Cubiware customers are European, including Telecom Austria and Finland’s DNA. Among the few outside Europe are Columbus Communications in the Caribbean and Cablemas in Mexico.

Cubiware has partners across the whole TV ecosystem, including Broadcom for SoCs (System on Chips), Broadpeak and Edgeware for CDN (Content Delivery Network) technology, SeaChange for content management, Pace and others for the set top box, along with Conax and Verimatrix plus one or two more for revenue security.

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