Imagine teams with HP in the cloud

Imagine Communications has partnered with HP to help media and entertainment companies implement private, virtual video delivery infrastructures in the cloud. The relationship includes a proof of concept that uses Imagine’s software-based solutions and HP’s global scale and power in hardware, storage and managed private cloud solutions.

Imagine and HP launch cloud-based video delivery platform

Imagine and HP launch cloud-based video delivery platform

The proof of concept will use Imagine's VersioCloud, an IP-enabled channel playout platform that includes automation, branding, graphics, file server and automated playout capabilities. With Versio offered on the HP Helion managed virtual private cloud, media companies can create new channels and make their content available for linear distribution and multiscreen environments.

“Broadcasters are increasingly challenged to compete for viewers and advertising dollars, and they need comprehensive solutions that enable to them to readily create new channels and scale across new markets,” said Charlie Vogt, chief executive officer, Imagine Communications. “This relationship with HP is evidence of the strength in our cloud-based products and the ability to offer them in flexible and secure environments, offering our customers high value, end-to-end capabilities on their choice of operational infrastructure – whether on-premises, private cloud, public cloud, or hybrid cloud.”

In addition, Imagine Communications is aligning its software-based products with HP servers and storage technologies.

“Media and entertainment companies face many challenges as they navigate a new age of IP, software-defined networks and cloud-based infrastructures,” said Robert Vrij, svp HP Enterprise Group, and managing director, HP Americas. “By matching the core strengths of HP with Imagine Communications’ cloud-ready solutions, customers now have cutting edge options for transitioning their own data or broadcast centers to more efficient and scalable private clouds.”

Imagine Communications is at NAB booth N2702.

You might also like...

Designing Media Supply Chains: Part 3 - Content Packaging, Dynamic Ad Insertion And Personalization

The venerable field of audio/visual (AV) packaging is undergoing a renaissance in the streaming age, driven by convergence between broadcast and broadband, demand for greater flexibility, and delivery in multiple versions over wider geographical areas requiring different languages and…

The Importance Of CDN Selection To Achieve Broadcast-Grade Streaming Experiences - Part 1

Multi-CDN is a standard model for today’s D2C Streamers, which automatically requires a CDN selection solution. As streaming aims to be broadcast-grade and cost-effective, how are CDN Selection solutions evolving to support these objectives?

Migrating To The Cloud Takes Careful Planning For Work-From-Home Workflows

It was late in 2018 when a major public broadcaster in the UK came to London-based 7FiveFive, a technology solutions provider, with a growth challenge. Their postproduction department had about 75 edit positions throughout the building working off a shared storage SAN…

Machine Learning For Broadcasters: Part 3 - Neural Networks And The Human Brain

Machine learning is often compared to the human brain. But what do they really have in common?

IP Security For Broadcasters: Part 12 - Zero Trust

As users working from home are no longer limited to their working environment by the concept of a physical location, and infrastructures are moving more and more to the cloud-hybrid approach, the outdated concept of perimeter security is moving aside…