Amagi, recently announced that News Channel NDTV 24x7 will use its STORM regionalization platform to insert regional Ads in the Middle East on the channel’s Asia-pacific satellite feed.

NDTV, an India premier English news channel, is expanding its viewership base among the vast expatriate population in the Middle East. Amagi enables local advertisers in the region access to a clearly segmented viewership. Post evaluation of multiple vendor platforms, Amagi’s Ad-insertion solution emerged as the perfect choice as it allowed NDTV to regionalize in the Middle East without creating new, expensive satellite feeds.

Amagi inserts unique content watermarks on advertisements that need to be replaced. These  assets are transmitted over the satellite as per the channel playlist. The local Ads that need to be played out only in the Middle East region and associated local playlists are transmitted through a trickle satellite bandwidth to be stored in Amagi’s STORMLite IRDs deployed at NDTV’s headends in the region. When the STORMLite IRD receives the watermarked content assets, based on the local playlists, it replaces the watermarked content with local Ads that are already stored in the device.

Content regionalization and monetization have been a growing need for TV networks globally. Amagi’s STORM IRD series integrates Ad and content insertion capability with traditional IRD functionality thereby making it easy for TV networks to regionalize their satellite feeds. Amagi’s STORM platform is deployed across more than 4,000 headends around the world.

Visit Amagi at NAB 2015 in North Hall N7122.