“TV networks are looking for efficiency and flexibility in their playout systems,” said company co-founder Srividhya Srinivasan. “Amagi has been conscious of their requirements and has packed numerous advanced features to make Cloudport 2.0 the best-in-class cloud-based channel playout platform.”

The platform consists of content preparation servers installed at the broadcast station, a secure cloud storage and distribution system, and Amagi edge servers deployed at headends for further distribution. The platform is said to guarantee 99.99 percent broadcast SLAs and is best suited for non-live genre of channels.

Cloudport 2.0 has broadcast workflow capabilities on the cloud including media asset management, QC, subtitle edit and management, and automation and scheduling features. It provides centralised asset management on the cloud through a web-based user interface. It also delivers a 'MCR-like experience' for channel playout.

Srividhya added: “Given the huge demand for OTT products in the marketplace, we have built in OTT-readiness into Cloudport 2.0. It is now possible to create internet-specific, broadcast-grade linear TV channels that can be played out on variety of devices and delivery networks.”

Amagi is at NAB booth N7122.