Broadway Systems Partners With Placemedia

Broadway Systems joins forces with placemedia

Broadway Systems has formed a partnership with placemedia, a fully automated, programmatic planning and buying solution for linear television.

In the rapidly changing media landscape, the partnership gives networks looking for flexible solutions the opportunity to take advantage of programmatic planning and buying options as additive to their overall advertising strategy.

The Broadways Systems-placemedia partnership will allow networks to ingest and manage all programmatic advertising orders and details from placemedia through the Broadway Systems platform.

Broadways Systems tools and solutions, including the advanced Deal Change Cockpit and Optimized Spot Placement, will be available to networks using the placemedia integration.

Broadway Systems is exhibiting in booth N7015 at NAB 2015.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Successfully Deploying Enterprise Service Bus Technology in the Broadcast Environment

The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service…

Asset Management vs Orchestration

One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.

Value of KVM in Broadcast-IP Infrastructures

KVM is more important now for broadcast-IP systems than it ever has been. As manufacturers turn to server based architectures private cloud installations have become more mainstream, requiring us to configure systems through traditional server control inputs, that is keyboard,…

Nine Entertainment Company Looks To Change The Ad Buying Game

With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.

ATSC 3.0 Field Tests Report, Part 2

Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.