Broadway Systems Partners With Placemedia

Broadway Systems joins forces with placemedia

Broadway Systems has formed a partnership with placemedia, a fully automated, programmatic planning and buying solution for linear television.

In the rapidly changing media landscape, the partnership gives networks looking for flexible solutions the opportunity to take advantage of programmatic planning and buying options as additive to their overall advertising strategy.

The Broadways Systems-placemedia partnership will allow networks to ingest and manage all programmatic advertising orders and details from placemedia through the Broadway Systems platform.

Broadways Systems tools and solutions, including the advanced Deal Change Cockpit and Optimized Spot Placement, will be available to networks using the placemedia integration.

Broadway Systems is exhibiting in booth N7015 at NAB 2015.

Let us know what you think…

Log-in or Register for free to post comments…

You might also like...

Successfully Deploying Enterprise Service Bus Technology in the Broadcast Environment

The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service…

Asset Management vs Orchestration

One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.

Value of KVM in Broadcast-IP Infrastructures

KVM is more important now for broadcast-IP systems than it ever has been. As manufacturers turn to server based architectures private cloud installations have become more mainstream, requiring us to configure systems through traditional server control inputs, that is keyboard,…

Veritone’s 2019 NAB Show Preview

At the 2019 NAB Show, Veritone will highlight Veritone Digital Media Hub, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system…

Qvest Media Expands Service Scope of QM Security with Cloud Solution

Qvest Media has been working with SecurView to expand its cybersecurity portfolio for media companies to protect applications, data and media assets in the cloud.