Aframe show new cloud tools at NAB.. and a giant ‘A’

Aframe unleashes the latest version of its cloud production platform at NAB.
Aframe will launch the next generation of its cloud video collaboration platform at NAB. Calling it the Spring Release, the updated version will include expanded search and discovery features, enhanced multimedia format handling for non-video assets such as audio files, graphic files and documents, and a new approvals workflow for more streamlined feedback between users. The release is designed to make the management of professional video and production assets more efficient, accessible and cost effective, the company said.
During 2014, as several new US broadcasters became customers, overall use of Aframe’s platform grew 292%, with one client seeing a 900% increase in content use as a result.
“Whether teams are global or local, large or small, or using on-premises or cloud-based solutions, the Aframe Spring Release 2015 will give professionals even more choice to expand media access via our controlled and secure cloud environment without incurring large capital expenditures.” explained David Peto, Founder & CEO, Aframe.
On Tuesday April 14 (16:30-16:45) in room S219, NAB attendees are invited to hear a case study presentation given by Peto and Mike Daniels, VP Post Production at VICE. The presentation: 'Integrating a Cloud Into a Broadcast Workflow', will address the fact that while cloud talk is everywhere, most broadcasters still have more on-premise resources such as MAM systems and proprietary broadcast equipment than cloud-based resources – and they have no intention to scrap them.
Attendees will learn about the best way to leverage and monetize any given cloud-enabled resource within a hybrid workflow, and still achieve maximum efficiency and control.
In line with the company's growth, the Aframe booth is twice the size of 2014. It says it is using the space to educate visitors. The focal point at this year’s NAB Show will be Aframe’s 16 foot high letter ‘A’.
Aframe is at NAB on booth SL10210
You might also like...
The Big Guide To OTT: Part 1 - Back To The Beginning
Part 1 of The Big Guide To OTT is a set of three articles which take us back to the foundations of OTT and streaming services; defining the basic principles of the OTT ecosystem, describing the main infrastructure components and the…
Delivering Timing For Live Cloud Productions - Part 1
Video and audio signals represent synchronous sampled systems that demand high timing accuracy from their distribution and processing infrastructures. Although this has caused many challenges for broadcasters working in traditional hardware systems, the challenges are magnified exponentially when we process…
Professional Live IP Video - Designing Networks
There’s a lot to consider when planning to incorporate uncompressed media into your live production particularly using SMPTE ST 2110, ST 2022-6 or AES67 streams. In this article, we will look at the network hardware, its architecture and future-proofing you s…
The Back Of The Brain May Soon Rule The Roost
If industry reports are to be believed, Apple is poised to release a mixed-reality headset at some point in 2023. Of course, it’s anyone’s guess when Apple’s Reality Pro will actually see the holographic light of day, but one t…
Essential Guide: Delivering High Availability Cloud
Delivering high availability cloud for broadcast production and transmission environments requires engineers to think in terms of resilience from the very beginning of the design.