Telemarc Cable extends TV over Wi-Fi in Philippines with Anevia

Telmarc Cable, one of the Philippines’ top MSOs, is offering a version of its multichannel package over broadband via Wi-Fi with the help of streaming technology from French TV software vendor Anevia. Telemarc is using Anevia’s ViaMotion Streamer for delivery of its newly launched wireless TV service operated from its headquarters in Manila. The service has completed its trial phase and is now being offered on a subscription basis over Wi-Fi.

"Combining ViaMotion Streamer with existing encoders creates a very resource-efficient system,” said Edgardo Paynor, CEO at Telmarc Cable. “We are currently sourcing about 30 programme channels from satellite. Running on a server in our main apparatus room, ViaMotion Streamer then multiplexes these into a single system for live viewing on mobile phones, tablet computers, laptops or internet-connected television receivers.”

Founded in 1987, Telmarc Cable was one of the first operators to offer cable TV services in South East Asia. It now faces growing competition from emerging OTT players in a country where wireless and mobile delivery will figure prominently, given the lack of consistent fixed broadband networks resulting partly from the challenging terrain. With an average download speed of 3.6 Mbps, the country’s fixed broadband is one of the slowest in the world, according to the global Net Index from Internet metric specialist Ookla. Mobile networks can then offer higher speeds, because the latest technology can be deployed more cost effectively, without suffering from copper loops of poor quality or long lengths.

In fact Telemarc will face a challenge from an online service called HOOQ developed as a joint venture between Singapore’s dominant Telco SingTel, Sony Pictures Television and Warner Bros. Entertainment. This service is kicking off in the Philippines in partnership there with local Telco Globe Telecom in which SingTel has a stake. HOOQ plans to follow in other countries in the region as well as Australia and generally has Netflix in its sights, but in the Philippines the competition will come more from local operators.

Initially HOOQ will be offering VoD (Video on Demand) along with TV series like Gossip Girl, Friends and Smallville. Local film and TV content will also be available through partnerships with the country's top studios, such as GMA, Viva Communications, Regal Entertainment, and ABS-CBN. Customers can watch local high-grossing films such as Metro Manila, A Secret Affair, Shake Rattle and Roll and Ang Tanging Ina, as well as classics including Dyesebel, Bagets and Bituing Walang Ningning. Highly-rated TV shows like My Husband's Lover, Mulawin, Tayong Dalawa and Mara Clara will also be available anytime and anywhere. So coming in at a low price point HOOQ with a large range of popular content, HOOQ will be a threat to Telemarc, which has responded with its Wi-Fi offering.

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