Orad integrates MAM and social media

The new Orad Maestro enterprise graphics suite 6.9 release integrates with Orad iFind media asset management so that broadcasters can take advantage of iFind’s workflow management tools to better manage, search and browse media assets. The release also integrates the Orad Social Media Hub and Orad WorldMapper 3D map templates within the Maestro graphics production workflow.

Map templates can be used in the Maestro production workflow to enrich the story with visually engaging and sophisticated maps. Thanks to the integration with Orad’s Social Media Hub, Maestro can receive and publish social media content and graphics.

Maestro 6.9 also offers integration with Avid MediaCentral |UX as well as better integration with Avid iNews Command enabling control of Maestro. The new release also supports import of Imagine D-Series playlists into Maestro and integration with EVS’ Xedio for real-time playout of graphics over edited video.

“Maestro 6.9’s capabilities are part of Orad’s new graphics suite, providing users with easy-to-use tools to achieve an end-to-end graphics workflow both enriching and simplifying the production workflow,” comments Avi Sharir, CEO and president of Orad.

Orad is at booth SL6317 at NAB

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