Leyra brings together Magine Pro’s full end-to-end OTT platform covering the complete subscriber lifecycle, and Accedo One’s OTT technology with its Accedo One Marketplace, an open partner ecosystem, making comprehensive third-party integrations easy. The result is a SaaS product portfolio, which provides a full end-to-end experience, covering the entire lifecycle, with ample extendibility to enable measurable growth for OTT services.

Drawing on many years of experience designing, launching, and growing OTT services, ranging from Magine’s own direct-to-consumer service, through greenfield services to working with well established media companies with over a million monthly active users, the combined team is well placed to support its customers to meet their business outcomes. The reimagined product portfolio delivers actionable insights to enable businesses to measure success, optimise their offering, and gives them the right tools at each step of the journey to grow their service.

Leyra remains committed to existing customers from both companies, who will benefit from an expanded feature set while still accessing the support and services they rely on.