Yospace stitched 0.73 more ads per stream start compared to Paris 2024, pointing to greater engagement with live sports on OTT. In total, the company stitched 3,675 years’ worth of ad content during the Olympic Winter Games. If you were to stream all the ads in order and finish watching today, then the moment you pressed play would pre-date the first ever Games in Ancient Greece by almost a thousand years.

Unlike Paris 2024, which hosted several tentpole track-and-field events, Milano Cortina 2026 was a story of incremental gains contributing to a greater whole. Yospace monetised the Games for nine customers worldwide, several of whom ran multiple live event (pop-up) channels. Success meant navigating the ebbs and flows of audiences across simultaneous live streams and responding quickly to global and local trends.

Yospace’s Orchestrator system was applied across many of its live channels to navigate the challenge of maximising ad opportunities across multiple live event channels. In addition, Yospace’s advanced prefetch system was applied to help the advertising scale at times of peak traffic. Prefetch assesses the capacity of ad servers and paces out ad requests accordingly to ensure that the adtech ecosystem has the time it needs to realise the highest possible value for each ad spot.