Roundbox technology is part of the growing LTE Broadcast ecosystem
VOD to mobile solutions provider Quickplay has acquired New Jersey based technology outfit Roundbox for an undisclosed sum to bolster its ability to tap into the burgeoning online video market. In particular, as 4G LTE Broadcast or eMBMs (otherwise known as multicast) is trialled and then rolled out by operators in the US and Europe a commercial case needs establishing. Quickplay thinks it has the answers to that monetization play.
Roundbox provides the services platform and device middleware for Verizon's upcoming LTE Multicast service in the US. This was demonstrated in the US last year featuring the world's first LTE Multicast (eMBMS)-enabled HDMI dongle compatible with the Verizon Wireless 4G LTE network. The dongle gives enterprises and consumers access to a wider range of content by enabling wireless reception of high definition video content over the LTE network.
With the integration of Roundbox’s client and server technology into the Quickplay managed video service, Quickplay says it can enable mobile network operators to rapidly monetize key LTE Broadcast use cases: Tese are varied and include:
Live event streaming for efficient in-venue, local, or regional coverage of live events with multiple high-quality streams and rich, interactive experiences
Live TV streaming to enable OTT) video services in the home and on the go, to devices such as smart phones, PCs, tablets, dongles, game consoles, and smart TVs
Periodic push services including news, stock updates, sports highlights, special interest and weather clips to mass audiences
Subscription broadcast music and radio services
Connected car services to provide in-car infotainment, enabling operators to better leverage PAY TV investments with new services outside the home
Off-peak media delivery and mobile CDN services including application and O/S updates
IoT services such as digital signage for enterprises and media companies
“We believe that we are on the cusp of an explosion in the growth of applications and services related to premium mobile video and smart connected devices,” said Wayne Purboo, CEO, co-founder of Quickplay. “To create a premium customer experience and facilitate new IoT services affordably will require innovative approaches to the delivery of data over mobile networks. Quickplay and Roundbox will be at the forefront of enabling this revolution in mobility.”
“The IoT and LTE Broadcast are catalyst technologies that will enable an array of new services for consumers and businesses,” said Jim Nelson, co-founder, Roundbox. “With Quickplay we are ideally positioned to help service providers and media companies to monetize their significant network and content investments.”
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