The necessity for broadcasters to attract a new generation of consumers who know nothing of traditional appointment viewing means linear TV is increasingly embracing streamed presentation formats to not only deliver content, but to enhance its main programming and build engagement. At the same time, content on both commercial streaming services and social media has evolved to more closely resemble traditional TV in terms of its scope, genre and production values.

In this Essential Guide, Cliff Wootton examines how we got here and provides best practices for the preparation and upload of video content across a range of streaming platforms and social media services.

These articles break down the do’s and don’ts of this new landscape, from upload specifications and metadata to frame rates, scan types and coding formats. It identifies common challenges, provides recommendations that cover the main social channels, and asks how content creators can responsibly maximize engagement in a wildly unregulated landscape.

Outputting To Social Media is a series of two articles and is available to download below.

About Outputting To Social Media

This Essential Guide is a free PDF download which contains two original articles:

Article 1: Choosing The Right Platform For Your Content
Not all streaming and social platforms are built the same. We look at how we got here and what the differences are when uploading video content to streaming platforms and social media services.

Article 2: Avoiding The Pitfalls Of Content Preparation
While less demanding than professional broadcast standards, streaming platforms still have strict technical standards that need to be adhered to avoid rejection during automated transcoding processes.