With most people now familiar with simple user interfaces through social media, the goal is to make the TMD Mediaflex asset management solution so simple to use that it requires little to no technology training. Chameleon is tailored to the needs of a user or group’s role-relevant functionality.

TMD will also be demonstrating its new off-the-shelf range of MAM solutions, aimed at small to mid-sized organisations, including broadcast, production and archive organisations. The initial range of solutions includes archive, post production and non-linear delivery applications.

“What our users – including some of the biggest broadcasters in the world – are telling us is that they need to give huge numbers of staff access to the asset management system, for all sorts of good productivity reasons,” explained Tony Taylor, CEO and Chairman of TMD. “We have developed our solutions so that they are so simple to understand that users need little to no training.

“That extends to configuring the systems and building the workflows,” he added. “From the top level user interfaces to the core software architecture, we have enabled our solutions to offer ease of use, a huge amount of scalability and flexibility, and freedom to integrate with multiple third-party vendors. That means we can offer a low-cost package with the ability to scale right up to the world’s largest asset management systems for organisations such as Discovery Communications.”

TMD will also be discussing its Unified Media Services (UMS) architecture at NAB. UMS is a simple approach to a service-oriented architecture to underpin TMD’s solutions. Based on open standards, the USM architecture effectively decouples the technology – and in particular the interfacing between devices from multiple vendors – from the operations. Decisions on the implementation of new services and workflows can be taken and developed on commercial grounds, making organisations more agile.

TMD is exhibiting at NAB booth N4425

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