The HPA Tech Retreat features a conference and curated demonstration area focusing on content creation, finishing, distribution and archiving.This year's occurrence enjoyed the largest turnout in the event's history

Leon Silverman, President of the HPA, noted, “As our industry broadens its scope beyond traditional theatrical and television production and distribution, there are fundamentally new and exciting opportunities and challenges to tackle to make media compelling and accessible across a growing content ecosystem. Technology has been a principal driver of these changes and understanding how to create common approaches, standards and awareness is an important mission of the HPA, especially within SMPTE. The Tech Retreat brings our industry’s most creative and adept technical minds together to share, debate and discuss how the HPA community can help to lead the way and serve as a dynamic forum for this discussion."

During the conference, Silverman announced that the HPA name would be changed to the Hollywood Professional Alliance. The new name takes into account the expanding group of individuals and companies involved in the media and content industry. The character of the organization will remain vibrant and focused, and the new name is an acknowledgement of the widening scope of disciplines, artists and experts to which the organization seeks to represent. 

This year's sponsors included; Aspera, Avid, Black Magic Design, Christie Digital, Dolby, Fuji, Oracle, Quantum, Sohonet, Sony, and Spectra Logic.